Romance is not lost - A guide to finding the romance in buying engagement rings online

She said yes. The ring fits. Everyone is happy. Her next question is "where did you get it?" Like so many other men, you chose to educate yourself about diamonds and engagement rings online. You have also found that some of the best value jewellery is available on the web, and with a good shipping and return policy, you took advantage and chose to buy there too. However eloquently you managed to profess your love up to now, a one word answer of 'online' is hardly in keeping with the mood of the moment. Where is the romance? Can you express your sentiments successfully without a story of trudging from shop to shop in search of the rings? You certainly can. This guide will provide a few ideas to online shopping that will give her romantic details to regale friends and family with later. Where you buy is more important than ever.

Besides giving you a sense of security about the value of your 'lifetime guarantee', many online jewellers are backed by some of the most renowned in the business. Many have a century or more of experience, which reassures a customer that they understand customer service, and will be there in the future if needed. Even family owned jewellers have strong web presences now so you need never feel that you are buying engagement rings from a large anonymous company that makes thousands of identical models. This brings us to the next point. Design is a key component in any search for beautiful, unique rings. Every woman wants to feel special. Choose a jeweller with a vast array of styles to pick from, in platinum, white and yellow gold. Even better, some enterprising jewellers are taking antique and vintage designs and recreating long-lost, classic styles that would otherwise be impossible to find or afford.

Thus the diamonds, rubies, sapphires or other gemstones are cut to more exacting, modern standards but the engagement rings retain the elegance and glamour of a by-gone era. How happy would she be to show off her Edwardian or Art Deco engagement ring? For an example of such a company, take a look at www.engagement-rings-of-london.co.uk. Located in the exclusive Hatton Garden area of London, they also provide a custom made, bespoke jewellery service. For truly unique engagement rings, you can work with designers to create a one-off piece. Taking the time to build a custom piece is an excellent expression of your devotion to your future bride. Finally, take some time to ensure that the jewellery company you invest in sells only conflict-free diamonds and subscribes to the Kimberley Process, which ensures that no illegally traded, 'blood diamonds' enter the legitimate jewellery market. Your jeweller should not use conflict diamonds in any of their jewellery. In this way, you can feel good about all aspects of the biggest, most important purchases you will ever make. In all of the aforementioned ways, these details will provide a romantic backdrop to a story you can tell your grandchildren.